Actionable tips on mobile search and Instagram

The best way to select a good CMS for your business is to know what you want it to be able to do, then ask your designer or developer questions about which CMS can make that happen. There are plenty of rabbit holes to fall into when it comes to …

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Actionable tips on doorway sites and Pinterest

There are several of these factors you'll have to keep in mind. Conserve your resources by only targeting prospects that can provide you with tangible value (and who you can offer value in return). Although some elements are common to both SEO and SEM, PPC advertising is much easier to …

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Succeeding in SEO means paying attention to white hat SEO

The question itself can sometimes make for a good headline. For instance, if you're posting in a forum thread about solar panel installations and that's only one of your service offerings, it's better to link to your "Solar Panel" page than it is your homepage. Much of the time, it …

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The first indication should be backlinks

Don't get hyper-focused on particular short-form keyword searches unless you're convinced by overwhelming data that it is generating revenue. For starters, it demands a dramatic change in perspective. Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links …

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More focus is put on Google algorithms

If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Starting with MySpace and followed by Facebook and dozens of other social sites, the web changed. Whenever a high authority blog …

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Improve engagement by utilising gateway sites

Pagination maximises the SEO for blogs making it easier for engines to access content and increases the flow of PageRank It's imperative that you make your content easy to find as if it is hidden or buried numerous clicks deep then the content may drop out of the index and …

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Promote your website in the right ways, utilising page impressions

Often your website won't already have web pages to target some of the important keyword phrases you will want to target; Make no mistake: some web directories are completely automated. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try …

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Don't sweat it with SEO

I would typically put these keywords into a spreadsheet with approximate search volumes and a score relating to how relevant they are. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i …

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Losing Focus on link building

You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. While it's easy to find "experts" you may want to reach out to, it's important to remember that not everyone responds positively to such requests. Content: In the …

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Unheard ways to achieve success with javascript

Good headlines grab readers by the lapels. This was followed by another adjustment of this update ("Top Heavy 2") in October 2012. Finding the right keywords can require research, so you should make the most of Google's keyword planner, if you have an existing AdWords account. For example, where would …

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Winning marketing tactics for web crawlers

Paid search is still search. Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step when people decide to leave it or click it. Design your content to lead …

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How I improved my link exchanges in one day

Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms …

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How to turn web crawlers into success

Does your business have an SEO strategy? Google bot explores the website by tracking links from one page to another (within your website), so it's necessary for your pages to be crawlable (quick check at Search Console). An increasing number of consumers have purchased software that blocks all forms of …

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The truth about search engine spiders

Initially, your page rankings could be in a state of flux. The key is to tackle a topic that doesn't change over time and to provide useful information for helping people do something. Copy what works but don't follow the crowd: Find a good stream that isn't overfished; stand where …

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What are the advantages of ROI on today's web?

Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. If you follow the best practices for marketing your business with engaging, informative content, it …

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Winning marketing tactics for site submissions

When domain names within the gTLD namespace reach their domain expiry date, they enter a so-called expired (or grace) period that lasts for 40 days (if the domain owner does not renew the domain before the expiry date). Attempting to change an image becomes necessary when target markets have begun …

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Actionable tips on conversion rates and Instagram

For many, SEO seems like a dark art. When it comes down to it though, it's really about ensuring there are no obstacles to the site being found in search engines. Then it's a matter of providing the searchers with what they're looking for. Having keywords in your domain URL …

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Here's what industry insiders think about comment spam

Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer sees the same advertisement in different environments. Once the search targets are properly identified, all other decisions will naturally flow from that. These dependable performers are great to have around. Its like …

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Losing Focus on social media

That said, missing, duplicate, and poorly written title tags can all negatively impact your SEO tactics. Converting traffic is what matters. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture …

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The truth about keyword density

The goal is to gain as many visitors or traffic as possible. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. The hierarchy of effects approach enjoys the benefit of allowing marketers to identify common steps consumers and businesses take when making purchases. Visually, I prefer …

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