After all, why bother uploading a 1800x1800px image to your website when it'll only be shown as 400x400px? If you don't have HTML experience, you can outsource this work but still need a basic understanding of what to do and how to do it. Try to come up with easy-to-remember …

There are several of these factors you'll have to keep in mind. Conserve your resources by only targeting prospects that can provide you with tangible value (and who you can offer value in return). Although some elements are common to both SEO and SEM, PPC advertising is much easier to …

Don't get hyper-focused on particular short-form keyword searches unless you're convinced by overwhelming data that it is generating revenue. For starters, it demands a dramatic change in perspective. Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links …

You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. While it's easy to find "experts" you may want to reach out to, it's important to remember that not everyone responds positively to such requests. Content: In the …

A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. Note: Avoid keyword stuffing. Does your business have an SEO strategy? As I walked into …

Nobody likes spam, and neither Google. If you are posting spammy comments like all over the internet, you will lose your website's reputation, and you might also lose your rankings in search engines. Even nofollow comments can be suspicious if you abuse them. Duplicative or unnecessary website content can also …

That said, missing, duplicate, and poorly written title tags can all negatively impact your SEO tactics. Converting traffic is what matters. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture …

The goal is to gain as many visitors or traffic as possible. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. The hierarchy of effects approach enjoys the benefit of allowing marketers to identify common steps consumers and businesses take when making purchases. Visually, I prefer …