The biggest and most obvious "no-no" is the buying of links. You should never pay for a link. Ever. These are old "black hat" link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. Google is trying to better understand …

Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc. A permanent redirect from one URL to another indicates the original URL has changed for good. Have you considered cataract surgery to correct your vision? They HeatAll mistranslate …

Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. Thin content is a content issue and would render your SEO efforts less than effective. Do you need a quote for Freelance SEO ? Combining URL …

Odds are, their "specialists" are busy posting hundreds of links to all kinds of sites, with little regard for the quality or relevance of the links. Couple amazing content with timelessness, and you start to see the value of evergreen. To help boost your business' profile on the internet, why …

As you build an online marketing plan, you might decide to redirect some of your existing advertising dollars, but don't abandon successful offline adver- tising. The best way to cure this kind of rut is to practice your ABCs on a daily, weekly, or monthly (for some industries) basis. The …

Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. The world of search marketing (SEM) has evolved a lot in the years since its outset. Traveling in close quarters and spending time with those …

If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Starting with MySpace and followed by Facebook and dozens of other social sites, the web changed. Whenever a high authority blog …

Good headlines grab readers by the lapels. This was followed by another adjustment of this update ("Top Heavy 2") in October 2012. Finding the right keywords can require research, so you should make the most of Google's keyword planner, if you have an existing AdWords account. For example, where would …

Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer sees the same advertisement in different environments. Once the search targets are properly identified, all other decisions will naturally flow from that. These dependable performers are great to have around. Its like …