How I improved my link exchanges in one day

Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms …

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The truth about search engine spiders

Initially, your page rankings could be in a state of flux. The key is to tackle a topic that doesn't change over time and to provide useful information for helping people do something. Copy what works but don't follow the crowd: Find a good stream that isn't overfished; stand where …

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What are the advantages of ROI on today's web?

Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. If you follow the best practices for marketing your business with engaging, informative content, it …

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Actionable tips on conversion rates and Instagram

For many, SEO seems like a dark art. When it comes down to it though, it's really about ensuring there are no obstacles to the site being found in search engines. Then it's a matter of providing the searchers with what they're looking for. Having keywords in your domain URL …

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