Not using proper folder structures versus knowledge panels

Those keywords are what people usually enter into the search tool of search engines. Your customers are already looking for what you have to offer, but they often aren't searching specifically for your brand. If your site doesn't appear for their nonbranded searches, you could very well fall off their …

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Get rid of SEO for good

For modern digital marketing, that doesn't just mean knowing what they want, but understanding how their search habits work as well. A client points out a competitor's site and asks why the competitor ranks so high. Sit, stand, lean, stretch.. be your healthy active self at work using a sit …

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Difficult things about non reciprocal links

As you build an online marketing plan, you might decide to redirect some of your existing advertising dollars, but don't abandon successful offline adver- tising. The best way to cure this kind of rut is to practice your ABCs on a daily, weekly, or monthly (for some industries) basis. The …

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Actionable tips on gateway sites and Twitter

After all, why bother uploading a 1800x1800px image to your website when it'll only be shown as 400x400px? If you don't have HTML experience, you can outsource this work but still need a basic understanding of what to do and how to do it. Try to come up with easy-to-remember …

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