As you build an online marketing plan, you might decide to redirect some of your existing advertising dollars, but don't abandon successful offline adver- tising. The best way to cure this kind of rut is to practice your ABCs on a daily, weekly, or monthly (for some industries) basis. The …

After all, why bother uploading a 1800x1800px image to your website when it'll only be shown as 400x400px? If you don't have HTML experience, you can outsource this work but still need a basic understanding of what to do and how to do it. Try to come up with easy-to-remember …