So you get yet another chance (maybe several chances) to rank well in the organic search results. That's leading to an influx of freelancers and specialists, who can help you with particular elements of your strategy in a more efficient, precise workflow at a lower rate than you would pay …

Here's what our modern organization chart looks like: How to choose the right kind of keywords. If you search on Google for SEO specialist you'll be presented witha plethora of options. Not Digital Marcus his site but thousands of sites. Searchers make mental notes of the rankings for the terms …

Those keywords are what people usually enter into the search tool of search engines. Your customers are already looking for what you have to offer, but they often aren't searching specifically for your brand. If your site doesn't appear for their nonbranded searches, you could very well fall off their …

For modern digital marketing, that doesn't just mean knowing what they want, but understanding how their search habits work as well. A client points out a competitor's site and asks why the competitor ranks so high. Sit, stand, lean, stretch.. be your healthy active self at work using a sit …

As you build an online marketing plan, you might decide to redirect some of your existing advertising dollars, but don't abandon successful offline adver- tising. The best way to cure this kind of rut is to practice your ABCs on a daily, weekly, or monthly (for some industries) basis. The …

After all, why bother uploading a 1800x1800px image to your website when it'll only be shown as 400x400px? If you don't have HTML experience, you can outsource this work but still need a basic understanding of what to do and how to do it. Try to come up with easy-to-remember …