Don't get hyper-focused on particular short-form keyword searches unless you're convinced by overwhelming data that it is generating revenue. For starters, it demands a dramatic change in perspective. Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links …

With the nature of today's online world being so vast, a business needs to work longer and harder in order to gain the recognition it deserves. The focus on the right audience and the right content brings an understanding of the content that they're more likely to consume. This is …

Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms …

Does your business have an SEO strategy? Google bot explores the website by tracking links from one page to another (within your website), so it's necessary for your pages to be crawlable (quick check at Search Console). An increasing number of consumers have purchased software that blocks all forms of …

Many consumers follow brands on social media, for a variety of reasons. Pages created by bots can sometimes be identified by having poor grammar and blatant errors, since no one is editing these pages and verifying their quality before publishing them. If your content is consistently very short and not …